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Shankha Basu · Study
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Author
Shankha Basu
7 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-4457-4247
Works
7 shown
Going with the crowd in volatile times: Exposure to environmental variability increases people's preference for popular options
Journal of Behavioral Decision Making
·
2023
·
3 authors
·
Open access
5
citations
The role of social projection in consumers' commonness fallacy
Psychology and Marketing
·
2022
·
3 authors
·
Open access
5
citations
$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes
Journal of Consumer Psychology
·
2020
·
2 authors
21
citations
Choosing Among Options Presented Sequentially or Simultaneously
Current Directions in Psychological Science
·
2018
·
2 authors
13
citations
Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries
Journal of International Marketing
·
2018
·
4 authors
·
Open access
81
citations
Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries
Journal of International Marketing
·
2018
·
4 authors
15
citations
Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially
Organizational Behavior and Human Decision Processes
·
2017
·
2 authors
35
citations