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Rodrigo Guesalaga · Study
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Author
Rodrigo Guesalaga
15 works
· latest 2024
· 3 institutions
cluster: provisional
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14
Citations
1,344
Works here
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Most cited in this library
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
2015 · 283 citations
The quest for the fortune at the bottom of the pyramid: potential and challenges
2008 · 197 citations
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
2021 · 189 citations
Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers
2008 · 101 citations
Which resources and capabilities underpin strategic key account management?
2018 · 90 citations
Works
15 shown
Consumers’ adoption of autonomous cars as a personal values-directed behavior
Journal of Business Research
·
2024
·
3 authors
·
Open access
15
citations
Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers
Journal of Business and Industrial Marketing
·
2021
·
3 authors
·
Open access
15
citations
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Journal of Marketing
·
2021
·
5 authors
189
citations
Interfunctional coordination: the role of digitalization
Journal of Business and Industrial Marketing
·
2019
·
4 authors
·
Open access
62
citations
New product introductions for low-income consumers in emerging markets
Journal of the Academy of Marketing Science
·
2019
·
4 authors
85
citations
New Product Introductions for Low-Income Consumers in Emerging Markets
SSRN Electronic Journal
·
2019
·
4 authors
·
preprint
·
Open access
4
citations
Which resources and capabilities underpin strategic key account management?
Industrial Marketing Management
·
2018
·
5 authors
·
Open access
90
citations
Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence
International Journal of Consumer Studies
·
2017
·
2 authors
35
citations
Cultural influences on expectations and evaluations of service quality in emerging markets
International Marketing Review
·
2016
·
3 authors
51
citations
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
Industrial Marketing Management
·
2015
·
1 author
283
citations
Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes
Industrial Marketing Management
·
2014
·
1 author
55
citations
Cultural Intelligence in Cross-Cultural Selling: Propositions and Directions for Future Research
Journal of Personal Selling and Sales Management
·
2011
·
3 authors
77
citations
What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
Industrial Marketing Management
·
2010
·
2 authors
85
citations
The quest for the fortune at the bottom of the pyramid: potential and challenges
Journal of Consumer Marketing
·
2008
·
3 authors
197
citations
Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers
Journal of Consumer Marketing
·
2008
·
2 authors
101
citations