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Jimmy D. Barnes · Study
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Jimmy D. Barnes
1 works
· latest 1982
cluster: provisional
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An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets
1982 · 13 citations
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An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets
Journal of Advertising
·
1982
·
3 authors
13
citations