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Chris Chapleo · Study
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Author
Chris Chapleo
13 works
· latest 2019
· 2 institutions
cluster: provisional
ORCID 0000-0001-7016-0374
Works
13 shown
Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand
Tertiary Education and Management
·
2019
·
2 authors
·
Open access
89
citations
External supply chain flexibility and product innovation performance
European Journal of Marketing
·
2018
·
4 authors
·
Open access
28
citations
Contemporary thought in higher education marketing
Journal of Marketing for HIGHER EDUCATION
·
2017
·
2 authors
·
Open access
53
citations
Managing employee attention and internal branding
Journal of Business Research
·
2017
·
3 authors
·
Open access
64
citations
Brands in Higher Education
International Studies of Management and Organization
·
2015
·
1 author
89
citations
The Role of Internal Branding in Nonprofit Brand Management
Nonprofit and Voluntary Sector Quarterly
·
2013
·
4 authors
·
Open access
39
citations
Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?
Journal of Marketing Communications
·
2013
·
1 author
·
Open access
33
citations
Do UK universities communicate their brands effectively through their websites?
Journal of Marketing for HIGHER EDUCATION
·
2011
·
3 authors
·
Open access
129
citations
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Journal of Brand Management
·
2011
·
1 author
·
Open access
141
citations
What defines “successful” university brands?
International Journal of Public Sector Management
·
2010
·
1 author
·
Open access
232
citations
Stakeholder analysis in higher education
Perspectives Policy and Practice in Higher Education
·
2010
·
2 authors
115
citations
Barriers to brand building in UK universities?
International Journal of Nonprofit and Voluntary Sector Marketing
·
2006
·
1 author
·
Open access
136
citations
Do Universities Have “Successful” Brands?
International Journal of Educational Advancement
·
2005
·
1 author
·
Open access
83
citations