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Bonnie B. Reece · Study

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Bonnie B. Reece

11 works· latest 2012· 1 institutionscluster: provisional

h-index10

i1011

Citations492

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Most cited in this library

Animals in advertising: Love dogs? Love the ad!2007 · 129 citations
Consumer Receptivity to Green Ads2012 · 123 citations
Minorities in Children's Television Commercials: New, Improved, and Stereotyped2003 · 69 citations
What Makes a Slogan Memorable and Who Remembers It1994 · 66 citations
A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis1995 · 33 citations

Works

11 shown

Consumer Receptivity to Green Ads

Journal of Advertising·2012·3 authors

123citations

Animals in advertising: Love dogs? Love the ad!

Journal of Business Research·2007·3 authors

129citations

Information Content in Magazine, Television and Web Advertising: A Comparison and Update

Marketing Management Journal·2006·4 authors·Open access

10citations

Minorities in Children's Television Commercials: New, Improved, and Stereotyped

Journal of Consumer Affairs·2003·2 authors

69citations

The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula

Journal of Interactive Advertising·2002·2 authors

14citations

A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis

Journal of Current Issues & Research in Advertising·1995·4 authors

33citations

What Makes a Slogan Memorable and Who Remembers It

Journal of Current Issues & Research in Advertising·1994·3 authors

66citations

Deception in Brand Names

Journal of Public Policy & Marketing·1987·2 authors

17citations

Children and Shopping: Some Public Policy Questions

Journal of Public Policy & Marketing·1986·1 author

11citations

Children's Ability to Identify Retail Stores From Advertising Slogans

ACR North American Advances·1984·1 author

10citations

Public policy issues in marketing

University of Michigan eBooks·1979·3 authors·book

10citations