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Mercedes Marzo Navarro

23 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-9628-5738

h-index14

i1014

Citations1,343

Works here23

Most cited in this library

A new management element for universities: satisfaction with the offered courses2005 · 320 citations
Measuring customer satisfaction in summer courses2005 · 197 citations
Job satisfaction: empirical evidence of gender differences2005 · 155 citations
Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability2020 · 131 citations
Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective2012 · 105 citations

Works

23 shown

Econometric Modeling to Measure the Social and Economic Factors in the Success of Entrepreneurship

Sustainability·2022·4 authors·Open access

8citations

Use of a winery’s website for wine tourism development: Rioja region

International Journal of Wine Business Research·2021·2 authors·Open access

23citations

Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability

Sustainability·2020·2 authors·Open access

131citations

CREATION AND DEVELOPMENT OF BUSINESS THROUGH E-COMMERCE. ACTIVE LEARNING, INNOVATION AND ENTREPRENEURSHIP

EDULEARN proceedings·2019·2 authors·other

0citations

Desarrollo del enoturismo desde la perspectiva de las bodegas familiares

Digitum: Institutional Repository of the University of Murcia (University of Murcia)·2014·2 authors·Open access

14citations

Wine tourism development from the perspective of family winery.

Hispana·2014·2 authors·Open access

Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective

International Journal of Contemporary Hospitality Management·2012·2 authors

105citations

ANÁLISIS DE LA SATISFACCIÓN UNIVERSITARIA EN LA FACULTAD DE INGENIERÍA DE LA UNIVERSIDAD DE TALCA

Ingeniare. Revista chilena de ingeniería·2010·3 authors·Open access

43citations

Are there different profiles of wine tourists? An initial approach

International Journal of Wine Business Research·2010·2 authors

56citations

Orientación hacia el Desarrollo del Turismo del Vino de las Webs de las Bodegas de La Rioja y Aragón (España)

Journal of technology management & innovation·2010·3 authors·Open access

7citations

Orientación al enoturismo de las webs de las bodegas: El caso de Aragón y La Rioja

Dialnet (Universidad de la Rioja)·2010·3 authors

0citations

Wine tourism development from the perspective of the potential tourist in Spain

International Journal of Contemporary Hospitality Management·2009·2 authors

91citations

The Marketing Approach in Relationships Between Universities and Firms

Journal of Relationship Marketing·2009·3 authors

15citations

Un turismo del vino en Aragón: una primera aproximación

Revista de gestión pública y privada·2009·3 authors

0citations

Un modelo de relaciones empresa-universidad

Dialnet (Universidad de la Rioja)·2008·3 authors

15citations

A new management element for universities: satisfaction with the offered courses

International Journal of Educational Management·2005·3 authors

320citations

Job satisfaction: empirical evidence of gender differences

Women in Management Review·2005·4 authors

155citations

Measuring customer satisfaction in summer courses

Quality Assurance in Education·2005·3 authors

197citations

The benefits of relationship marketing for the consumer and for the fashion retailers

Journal of Fashion Marketing and Management·2004·3 authors

96citations