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Joshua Honigwachs · Study

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Joshua Honigwachs

1 works· latest 1987· 1 institutionscluster: provisional

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i101

Citations12

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87

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Is it Safe to Call Something Safe? The Law of Puffing in Advertising1987 · 12 citations

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Is it Safe to Call Something Safe? The Law of Puffing in Advertising

Journal of Public Policy & Marketing·1987·1 author

12citations