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Gerhard A. Wührer · Study
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Author
Gerhard A. Wührer
4 works
· latest 2012
· 1 institutions
cluster: provisional
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Citations
403
Works here
4
96
05
10
12
Most cited in this library
Celebrity and foreign brand name as moderators of country-of-origin effects
2005 · 176 citations
The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products
1996 · 164 citations
Conference proceedings as a matter of bibliometric studies: the Academy of International Business 2006–2008
2010 · 46 citations
The knowledge domain of the academy of international business studies (AIB) conferences: a longitudinal scientometric perspective for the years 2006–2011
2012 · 17 citations
Works
4 shown
The knowledge domain of the academy of international business studies (AIB) conferences: a longitudinal scientometric perspective for the years 2006–2011
Scientometrics
·
2012
·
2 authors
17
citations
Conference proceedings as a matter of bibliometric studies: the Academy of International Business 2006–2008
Scientometrics
·
2010
·
4 authors
·
Open access
46
citations
Celebrity and foreign brand name as moderators of country-of-origin effects
International Journal of Advertising
·
2005
·
3 authors
176
citations
The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products
International Marketing Review
·
1996
·
3 authors
164
citations