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Ruiying Yuan · Study

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Ruiying Yuan

3 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-0493-1171

h-index3

i102

Citations160

Works here3

22

24

Most cited in this library

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce2022 · 142 citations
Strategic interactions between manufacturer channel choice and platform entry in a dual-market system2024 · 11 citations
Precision marketing for newly-launched products: How to offer free trials to consumers?2024 · 7 citations

Works

3 shown

Strategic interactions between manufacturer channel choice and platform entry in a dual-market system

International Journal of Production Economics·2024·3 authors

11citations

Precision marketing for newly-launched products: How to offer free trials to consumers?

Journal of Retailing and Consumer Services·2024·3 authors

7citations

Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

Journal of Retailing and Consumer Services·2022·2 authors

142citations