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Alexis Yim · Study

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Alexis Yim

3 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-2247-4544

h-index2

i101

Citations21

Works here3

21

24

25

Most cited in this library

Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions2024 · 16 citations
Carefree cuteness: the effect of exposure to cuteness on risk seeking2025 · 3 citations
Three Essays on the Impact of Cuteness on Consumer Behavior2021 · 2 citations

Works

3 shown

Carefree cuteness: the effect of exposure to cuteness on risk seeking

European Journal of Marketing·2025·3 authors

3citations

Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions

The Journal of Marketing Theory and Practice·2024·3 authors

16citations

Three Essays on the Impact of Cuteness on Consumer Behavior

·2021·1 author·thesis·Open access

2citations