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Moon‐Kyung Cha · Study
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Author
Moon‐Kyung Cha
3 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0002-1200-6739
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Citations
268
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3
15
21
Most cited in this library
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty
2015 · 191 citations
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers
2021 · 43 citations
The relationship between anti‐consumption lifestyle and the trust triangle in a ride‐sharing platform: A cross‐cultural study of U.S. and Indian consumers
2021 · 34 citations
Works
3 shown
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers
Journal of Retailing and Consumer Services
·
2021
·
2 authors
43
citations
The relationship between anti‐consumption lifestyle and the trust triangle in a ride‐sharing platform: A cross‐cultural study of U.S. and Indian consumers
International Journal of Consumer Studies
·
2021
·
2 authors
34
citations
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty
Cornell Hospitality Quarterly
·
2015
·
3 authors
191
citations