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Susan E. Morgan · Study

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Susan E. Morgan

14 works· latest 2024· 4 institutionscluster: provisionalORCID 0000-0002-8403-9484

h-index13

i1014

Citations1,239

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Most cited in this library

The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors2009 · 202 citations
The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements1999 · 187 citations
Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase1999 · 153 citations
Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements2003 · 151 citations
Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory2014 · 136 citations

Works

14 shown

The Role of Health Belief Model Constructs and Content Creator Characteristics in Social Media Engagement: Insights from COVID-19 Vaccine Tweets

Healthcare·2024·4 authors·Open access

12citations

The role of cognitive absorption in the persuasiveness of multimedia messages

Computers & Education·2021·2 authors

27citations

Developing and evaluating a team development intervention to support interdisciplinary teams

Journal of Clinical and Translational Science·2021·9 authors·Open access

16citations

A Meta-analysis of Narrative Game-based Interventions for Promoting Healthy Behaviors

Journal of Health Communication·2019·4 authors·review

59citations

Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory

Journal of Communication·2014·5 authors

136citations

Comparing tailored and narrative worksite interventions at increasing colonoscopy adherence in adults 50–75: A randomized controlled trial

Social Science & Medicine

·2013

·6 authors

85citations

Grey’s Anatomy Viewing and Organ Donation Attitude Formation

Communication Research·2013·4 authors

46citations

A Kernel of Truth? The Impact of Television Storylines Exploiting Myths About Organ Donation on the Public's Willingness to Donate

Journal of Communication·2010·4 authors

35citations

The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors

Journal of Communication·2009·3 authors

202citations

Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements

Journal of Communication·2003·5 authors

151citations

“Not a Lick of English”: Constructing the ITA Identity Through Student Narratives

Communication Education·2003·2 authors

81citations

Predictors of Exposure From an Antimarijuana Media Campaign: Outcome Research Assessing Sensation Seeking Targeting

Health Communication·2002·6 authors

49citations

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements

Journal of Advertising·1999·2 authors

187citations

Cheesecake and Beefcake: No Matter How You Slice it, Sexual Explicitness in Advertising Continues to Increase

Journalism & Mass Communication Quarterly·1999·5 authors

153citations