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Baker Ahmad Alserhan · Study
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Author
Baker Ahmad Alserhan
8 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-3850-9633
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6
Citations
625
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Most cited in this library
On Islamic branding: brands as good deeds
2010 · 260 citations
Islamic branding: A conceptualization of related terms
2010 · 226 citations
Employees' attitudes towards diversity in a non‐western context
2009 · 44 citations
MEASURING LUXURY BRAND CONSUMPTION AND FEMALE CONSUMERS' RELIGIOSITY IN THE UAE
2014 · 31 citations
Financial literacy programs and youth entrepreneurial attitudes: some insights from the Jordanian community
2020 · 30 citations
Works
8 shown
Factors affecting the intention of Palestinian university faculty to adopt virtual reality technology
International Journal of Technology Enhanced Learning
·
2024
·
4 authors
6
citations
Financial literacy programs and youth entrepreneurial attitudes: some insights from the Jordanian community
Journal of Enterprising Communities People and Places in the Global Economy
·
2020
·
4 authors
30
citations
Expressing herself through brands: the Arab woman’s perspective
Journal of Research in Marketing and Entrepreneurship
·
2015
·
4 authors
19
citations
MEASURING LUXURY BRAND CONSUMPTION AND FEMALE CONSUMERS' RELIGIOSITY IN THE UAE
Journal of Developmental Entrepreneurship
·
2014
·
4 authors
31
citations
Islamic branding: A conceptualization of related terms
Journal of Brand Management
·
2010
·
1 author
226
citations
On Islamic branding: brands as good deeds
Journal of Islamic marketing
·
2010
·
1 author
260
citations
Entrepreneurs and trade names: evidence from the United Arab Emirates
European Business Review
·
2010
·
1 author
9
citations
Employees' attitudes towards diversity in a non‐western context
Employee Relations
·
2009
·
3 authors
44
citations