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Raquel Chocarro · Study

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Raquel Chocarro

11 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-8882-9013

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Citations533

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Most cited in this library

Situational variables in online versus offline channel choice2013 · 139 citations
Understanding multi-channel banking customers2009 · 89 citations
The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products2008 · 79 citations
Attention to online channels across the path to purchase: An eye-tracking study2019 · 53 citations
The impact of expert opinion in consumer perception of wines2013 · 44 citations

Works

11 shown

Impact of process and outcome quality on intention for continued use of voice assistants

Spanish Journal of Marketing - ESIC·2023·4 authors·Open access

14citations

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

International Journal of Consumer Studies·2021·3 authors·Open access

15citations

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Spanish Journal of Marketing - ESIC·2019·3 authors·Open access

35citations

Attention to online channels across the path to purchase: An eye-tracking study

Electronic Commerce Research and Applications·2019·4 authors·Open access

53citations

Different channels for different services: information sources for services with search, experience and credence attributes

Service Industries Journal·2018·2 authors·Open access

25citations

Channel Choice in the 21st Century: The Hidden Role of Distribution Services

Journal of Interactive Marketing·2016·5 authors·Open access

31citations

The impact of expert opinion in consumer perception of wines

International Journal of Wine Business Research·2013·2 authors·Open access

44citations

Situational variables in online versus offline channel choice

Electronic Commerce Research and Applications·2013·2 authors·Open access

139citations

Consumers' internal categorization structures: an additive tree analysis

European Journal of Marketing·2012·3 authors

9citations

Understanding multi-channel banking customers

Journal of Business Research·2009·3 authors·Open access

89citations

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products

Food Quality and Preference·2008·3 authors

79citations