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César García · Study

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César García

10 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0003-4866-2970

h-index9

i107

Citations156

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Most cited in this library

Sex scandals: A cross-cultural analysis of image repair strategies in the cases of Bill Clinton and Silvio Berlusconi2011 · 30 citations
Nationalism, Identity, and Fan Relationship Building in Barcelona Football Club2012 · 24 citations
Strategic communication applied to nation building in Spain: The experience of the Catalan Region2013 · 21 citations
Real Madrid Football Club: Applying a Relationship-Management Model to a Sport Organization in Spain2011 · 21 citations
Using Strategic Communication for Nation-Building in Contemporary Spain: The Basque Case2012 · 13 citations

Works

10 shown

Ethics and strategy: A communication response to Machiavelli’s The Prince in Baltasar Gracián’s A pocket oracle

Public Relations Review·2016·1 author

9citations

PR, clientelism and economics: a comparison of southern Europe and Latin America

Journal of Communication Management·2015·1 author

8citations

Searching for Benedict de Spinoza in the history of communication: His influence on Walter Lippmann and Edward Bernays

Public Relations Review·2015·1 author

10citations

Clientelism and guanxi: Southern European and Chinese public relations in comparative perspective

Public Relations Review·2014·1 author

11citations

Strategic communication applied to nation building in Spain: The experience of the Catalan Region

Public Relations Review·2013·1 author

21citations

Using Strategic Communication for Nation-Building in Contemporary Spain: The Basque Case

International Journal of Strategic Communication·2012·1 author

13citations

Nationalism, Identity, and Fan Relationship Building in Barcelona Football Club

International Journal of Sport Communication·2012·1 author

24citations

Real Madrid Football Club: Applying a Relationship-Management Model to a Sport Organization in Spain

International Journal of Sport Communication·2011·1 author

21citations

Sex scandals: A cross-cultural analysis of image repair strategies in the cases of Bill Clinton and Silvio Berlusconi

Public Relations Review·2011·1 author

30citations

Integrating management practices in international public relations courses: A proposal of contents

Public Relations Review·2010·1 author

9citations