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P. Monica Chien · Study
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Author
P. Monica Chien
7 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-1666-0479
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Citations
512
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Most cited in this library
Social impacts of mega-events: a systematic narrative review and research agenda
2021 · 182 citations
Sponsorship portfolio as a brand-image creation strategy
2010 · 140 citations
Sport Scandal and Sponsorship Decisions: Team Identification Matters
2016 · 91 citations
There goes my hero again: sport scandal frequency and social identity driven response
2017 · 31 citations
Impulse buying behaviour in tourism: A new perspective
2020 · 24 citations
Works
7 shown
Social impacts of mega-events: a systematic narrative review and research agenda
Journal of Sustainable Tourism
·
2021
·
4 authors
·
review
182
citations
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Journal of Business Research
·
2021
·
3 authors
20
citations
Impulse buying behaviour in tourism: A new perspective
Annals of Tourism Research
·
2020
·
3 authors
24
citations
There goes my hero again: sport scandal frequency and social identity driven response
Journal of Strategic Marketing
·
2017
·
3 authors
31
citations
Sport Scandal and Sponsorship Decisions: Team Identification Matters
Journal of Sport Management
·
2016
·
3 authors
91
citations
Sponsorship portfolio as a brand-image creation strategy
Journal of Business Research
·
2010
·
3 authors
140
citations
A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
·
2005
·
3 authors
24
citations