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Su-Sung Jeon · Study
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Su-Sung Jeon
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· latest 2024
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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -
2024 · 21 citations
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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -
Heliyon
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2024
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6 authors
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Open access
21
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