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Christian Nedu Osakwe · Study
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Author
Christian Nedu Osakwe
20 works
· latest 2024
· 6 institutions
cluster: provisional
ORCID 0000-0002-5495-7014
Works
20 shown
Individuals' attitudes and their adoption intentions of central bank digital currency: Combining theories and analytics for deeper insights
Technological Forecasting and Social Change
·
2024
·
4 authors
·
Open access
33
citations
Feeding trust: exploring key drivers, moderators and consequences related to food app usage
Journal of Services Marketing
·
2024
·
5 authors
·
Open access
14
citations
Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors
Journal of Islamic marketing
·
2024
·
4 authors
·
Open access
10
citations
B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands
Industrial Marketing Management
·
2023
·
4 authors
15
citations
A two-country study on the psychological antecedents to cryptocurrency investment decision-making
Journal of Global Information Technology Management
·
2022
·
5 authors
·
Open access
16
citations
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire
International Journal of Consumer Studies
·
2022
·
5 authors
·
Open access
30
citations
Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
133
citations
Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value
Information Technology and People
·
2021
·
6 authors
·
Open access
72
citations
Trust building in mobile money and its outcomes
European Business Review
·
2021
·
3 authors
·
Open access
28
citations
Customer-brand disidentification: Conceptualization, scale development and validation
Journal of Business Research
·
2021
·
6 authors
59
citations
A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences
Journal of Retailing and Consumer Services
·
2020
·
6 authors
52
citations
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
Marketing Intelligence & Planning
·
2020
·
4 authors
16
citations
CSR: a roadmap towards customer loyalty
Total Quality Management & Business Excellence
·
2020
·
2 authors
·
Open access
68
citations
Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana
Sustainability
·
2020
·
5 authors
·
Open access
46
citations
Towards achieving strong customer loyalty in the financial services industry
International Journal of Bank Marketing
·
2018
·
2 authors
29
citations
COMPLEMENTARY IMPACT OF CAPABILITIES AND BRAND ORIENTATION ON SMBS PERFORMANCE
Journal of Business Economics and Management
·
2016
·
3 authors
·
Open access
19
citations
Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis
Interdisciplinary Journal of Information Knowledge and Management
·
2016
·
2 authors
·
Open access
28
citations
Linking SMEs Profitability to Brand Orientation and Market-Sensing Capability: A Service Sector Evidence
Periodica Polytechnica Social and Management Sciences
·
2015
·
3 authors
·
Open access
37
citations
Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria
Information Development
·
2015
·
3 authors
26
citations
Can Business-to-Consumer Electronic Commerce Be a Game-Changer in Anglophone West African Countries? Insights from Secondary Data and Consumers' Perspectives
Repository of TBU publications (Univerzita Tomase Bati ze Zline)
·
2014
·
2 authors
·
Open access
6
citations