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Zeliha Eser · Study

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Zeliha Eser

6 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0002-1174-4238

h-index6

i106

Citations252

Works here6

07

10

11

12

15

16

Most cited in this library

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing2010 · 123 citations
Consumer‐based brand equity in banking industry2012 · 53 citations
Services branding triangle2016 · 23 citations
Ethical Sensitivity of College Students in a Developing Country2007 · 22 citations
Counterfeit Supply Chains2015 · 16 citations

Works

6 shown

Services branding triangle

International Journal of Bank Marketing·2016·4 authors

23citations

Counterfeit Supply Chains

Procedia Economics and Finance·2015·4 authors·Open access

16citations

Consumer‐based brand equity in banking industry

International Journal of Bank Marketing·2012·3 authors

53citations

An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry

Services Marketing Quarterly·2011·3 authors

15citations

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Journal of Marketing Management·2010·3 authors

123citations

Ethical Sensitivity of College Students in a Developing Country

Journal of Teaching in International Business·2007·2 authors

22citations