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Jay L. Laughlin · Study
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Author
Jay L. Laughlin
3 works
· latest 1995
· 1 institutions
cluster: provisional
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Citations
74
Works here
3
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95
Most cited in this library
An approach to industrial market segmentation
1991 · 35 citations
Game and Simulation Effectiveness in Marketing Education: An Experimental Investigation
1993 · 21 citations
Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course
1995 · 18 citations
Works
3 shown
Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course
Marketing Education Review
·
1995
·
3 authors
18
citations
Game and Simulation Effectiveness in Marketing Education: An Experimental Investigation
Journal of Marketing Education
·
1993
·
2 authors
21
citations
An approach to industrial market segmentation
Industrial Marketing Management
·
1991
·
2 authors
35
citations