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Uta Herbst · Study
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Author
Uta Herbst
6 works
· latest 2018
· 3 institutions
cluster: provisional
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6
Citations
247
Works here
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18
Most cited in this library
The industrial brand personality scale: Building strong business-to-business brands
2011 · 89 citations
The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis
2008 · 75 citations
Supply-chain pricing—A new perspective on pricing in industrial markets
2005 · 37 citations
A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact
2018 · 18 citations
What’s Mine Isn’t Yours – Barriers to Participation in the Sharing Economy
2016 · 15 citations
Works
6 shown
A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impact
Journal of Product & Brand Management
·
2018
·
2 authors
18
citations
What’s Mine Isn’t Yours – Barriers to Participation in the Sharing Economy
Die Unternehmung
·
2016
·
3 authors
15
citations
Kommunikation für Nonprofit-Organisation
Springer eBooks
·
2016
·
2 authors
·
chapter
13
citations
The industrial brand personality scale: Building strong business-to-business brands
Industrial Marketing Management
·
2011
·
2 authors
89
citations
The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis
Journal of Nonprofit & Public Sector Marketing
·
2008
·
2 authors
75
citations
Supply-chain pricing—A new perspective on pricing in industrial markets
Industrial Marketing Management
·
2005
·
2 authors
37
citations