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Sally L. Fortenberry · Study

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Sally L. Fortenberry

3 works· latest 2023· 1 institutionscluster: provisional

h-index3

i102

Citations36

Works here3

17

21

23

Most cited in this library

Performance Expectancy and Effort Expectancy in Omnichannel Retailing2021 · 17 citations
Understanding Omnichannel Shopping Behaviors: Incorporating Channel Integration into The Theory of Reasoned Action2023 · 14 citations
Understanding young consumers' personal-level cultural orientation and shopping intentions: Implications for small-town retailers2017 · 5 citations

Works

3 shown

Understanding Omnichannel Shopping Behaviors: Incorporating Channel Integration into The Theory of Reasoned Action

Journal of Consumer Sciences·2023·3 authors·Open access

14citations

Performance Expectancy and Effort Expectancy in Omnichannel Retailing

·2021·2 authors

17citations

Understanding young consumers' personal-level cultural orientation and shopping intentions: Implications for small-town retailers

Journal of Small Business Strategy·2017·2 authors·Open access

5citations