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Marcel L. Corstjens · Study
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Author
Marcel L. Corstjens
15 works
· latest 2012
· 1 institutions
cluster: provisional
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13
i10
14
Citations
1,663
Works here
15
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12
Most cited in this library
Building Store Loyalty through Store Brands
2000 · 684 citations
A Model for Optimizing Retail Space Allocations
1981 · 396 citations
Signals of Vulnerability in Agency-Client Relations
1980 · 113 citations
A Dynamic Model for Strategically Allocating Retail Space
1983 · 104 citations
Formal Choice Models in Marketing
1983 · 104 citations
Works
15 shown
Retail Doesn't Cross Borders: Here's Why and What to Do about It
·
2012
·
2 authors
20
citations
An international empirical analysis of the performance of manufacturers and retailers
Journal of Retailing and Consumer Services
·
2007
·
2 authors
10
citations
Building Store Loyalty through Store Brands
Journal of Marketing Research
·
2000
·
2 authors
684
citations
Retail competition in the fast-moving consumer goods industry: The case of France and the UK
European Management Journal
·
1995
·
3 authors
32
citations
Marketing Strategy in the Pharmaceutical Industry
·
1991
·
1 author
·
book
43
citations
Evaluating Alternative Retail Repositioning Strategies
Marketing Science
·
1989
·
2 authors
52
citations
Estimation Uncertainty and Optimal Advertising Decisions
Management Science
·
1989
·
4 authors
22
citations
A Hybrid Knowledge-Based System for Allocating Retail Space and for Other Allocation Problems
INFORMS Journal on Applied Analytics
·
1988
·
3 authors
23
citations
MARK-OPT — A negotiating tool for manufacturers and retailers
IEEE Transactions on Systems Man and Cybernetics
·
1985
·
2 authors
17
citations
A Dynamic Model for Strategically Allocating Retail Space
Journal of the Operational Research Society
·
1983
·
2 authors
104
citations
Formal Choice Models in Marketing
Marketing Science
·
1983
·
2 authors
104
citations
A Model for Optimizing Retail Space Allocations
Management Science
·
1981
·
2 authors
396
citations
Signals of Vulnerability in Agency-Client Relations
Journal of Marketing
·
1980
·
3 authors
113
citations
Channel Optimization in Complex Marketing Systems
Management Science
·
1979
·
2 authors
43
citations
Lancor : an idiosyncratic deterministic continuous choice model
University Microfilms International eBooks
·
1978
·
1 author
·
book
0
citations