SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marcel L. Corstjens · Study

Home/Author

Marcel L. Corstjens

14 works· latest 2012· 1 institutionscluster: provisional

h-index13

i1013

Citations1,653

Works here14

78

79

80

81

83

85

88

89

91

95

00

12

Most cited in this library

Building Store Loyalty through Store Brands2000 · 684 citations
A Model for Optimizing Retail Space Allocations1981 · 396 citations
Signals of Vulnerability in Agency-Client Relations1980 · 113 citations
A Dynamic Model for Strategically Allocating Retail Space1983 · 104 citations
Formal Choice Models in Marketing1983 · 104 citations

Works

14 shown

Retail Doesn't Cross Borders: Here's Why and What to Do about It

·2012·2 authors

20citations

Building Store Loyalty through Store Brands

Journal of Marketing Research·2000·2 authors

684citations

Retail competition in the fast-moving consumer goods industry: The case of France and the UK

European Management Journal·1995·3 authors

32citations

Marketing Strategy in the Pharmaceutical Industry

·1991·1 author·book

43citations

Evaluating Alternative Retail Repositioning Strategies

Marketing Science·1989·2 authors

52citations

Estimation Uncertainty and Optimal Advertising Decisions

Management Science·1989·4 authors

22citations

A Hybrid Knowledge-Based System for Allocating Retail Space and for Other Allocation Problems

INFORMS Journal on Applied Analytics·1988·3 authors

23

citations

MARK-OPT — A negotiating tool for manufacturers and retailers

IEEE Transactions on Systems Man and Cybernetics·1985·2 authors

17citations

A Dynamic Model for Strategically Allocating Retail Space

Journal of the Operational Research Society·1983·2 authors

104citations

Formal Choice Models in Marketing

Marketing Science·1983·2 authors

104citations

A Model for Optimizing Retail Space Allocations

Management Science·1981·2 authors

396citations

Signals of Vulnerability in Agency-Client Relations

Journal of Marketing·1980·3 authors

113citations

Channel Optimization in Complex Marketing Systems

Management Science·1979·2 authors

43citations

Lancor : an idiosyncratic deterministic continuous choice model

University Microfilms International eBooks·1978·1 author·book

0citations