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Tracey King Schaller · Study
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Author
Tracey King Schaller
5 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0002-0944-5685
Works
5 shown
FIELD LEARNING: EXPERIENTIAL LEARNING THROUGH PARTICIPANT OBSERVATION AND SELF-REFLECTION OF CONSUMER BEHAVIOR AT SPORTING EVENTS
Marketing Education Review
·
2018
·
1 author
14
citations
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
Journal of Advertising
·
2016
·
3 authors
312
citations
Affective and Cognitive Components of Attitudes in High‐Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy Use
Psychology and Marketing
·
2015
·
2 authors
19
citations
Alternative Techniques for Assessing Common Method Variance
Organizational Research Methods
·
2014
·
3 authors
108
citations
The role of mindfulness in entrepreneurial market analysis
Journal of Research in Marketing and Entrepreneurship
·
2014
·
2 authors
25
citations