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Robert J. Hoover · Study

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Robert J. Hoover

2 works· latest 1985· 1 institutionscluster: provisional

h-index2

i102

Citations278

Works here2

78

85

Most cited in this library

Characteristics of Mexican American Consumers1985 · 157 citations
A Cross-National Study of Perceived Risk1978 · 121 citations

Works

2 shown

Characteristics of Mexican American Consumers

Journal of Consumer Research·1985·3 authors

157citations

A Cross-National Study of Perceived Risk

Journal of Marketing·1978·3 authors

121citations