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Sam Dias · Study

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Sam Dias

4 works· latest 2023cluster: provisionalORCID 0000-0002-0433-2892

h-index4

i103

Citations86

Works here4

02

07

23

Most cited in this library

Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio2007 · 37 citations
Options theory and options thinking in valuing returns on brand investments and brand extensions2002 · 29 citations
Understanding the drivers of customer value: The fusion of macro and micromodelling2002 · 13 citations
The Impact of Mobile Banking Services on the Customer Satisfaction of Commercial Banks in Sri Lanka2023 · 7 citations

Works

4 shown

The Impact of Mobile Banking Services on the Customer Satisfaction of Commercial Banks in Sri Lanka

Wayamba Journal of Management·2023·1 author·Open access

7citations

Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio

Journal of Marketing Management·2007·3 authors

37citations

Options theory and options thinking in valuing returns on brand investments and brand extensions

Journal of Product & Brand Management·2002·2 authors·Open access

29citations

Understanding the drivers of customer value: The fusion of macro and micromodelling

Journal of Targeting Measurement and Analysis for Marketing·2002·3 authors·Open access

13citations