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Anthony Kwame Asare · Study

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Anthony Kwame Asare

7 works· latest 2017· 1 institutionscluster: provisionalORCID 0000-0002-0862-8332

h-index7

i107

Citations438

Works here7

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Most cited in this library

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings2011 · 212 citations
B2B technology adoption in customer driven supply chains2016 · 75 citations
Effectiveness of social media for communicating health messages in Ghana2017 · 39 citations
The relationship between supplier development and firm performance: the mediating role of marketing process improvement2013 · 35 citations
The value relevance of brand equity, intellectual capital and intellectual capital management capability2015 · 33 citations

Works

7 shown

Effectiveness of social media for communicating health messages in Ghana

Health Education·2017·3 authors

39citations

B2B technology adoption in customer driven supply chains

Journal of Business and Industrial Marketing·2016·3 authors

75citations

The value relevance of brand equity, intellectual capital and intellectual capital management capability

Journal of Strategic Marketing·2015·3 authors

33citations

“A ROSE, by any other name”…: relationship typology and performance measurement in supply chains

Journal of Business and Industrial Marketing·2014·3 authors

18citations

The relationship between supplier development and firm performance: the mediating role of marketing process improvement

Journal of Business and Industrial Marketing·2013·3 authors

35citations

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

Journal of Retailing·2011·3 authors

212citations

The role of channel orientation in B2B technology adoption

Journal of Business and Industrial Marketing·2011·4 authors

26citations