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Tsz Ching Chow · Study

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Tsz Ching Chow

1 works· latest 2022· 1 institutionscluster: provisional

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i101

Citations94

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Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers’ Trust and Assuage Their Distrust in the Social Media Influencer Landscape2022 · 94 citations

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Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers’ Trust and Assuage Their Distrust in the Social Media Influencer Landscape

International Journal of Human-Computer Interaction·2022·3 authors

94citations