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Steffen Frank Zorn · Study
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Author
Steffen Frank Zorn
4 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-3114-3931
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61
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Most cited in this library
Attitudinal perspectives for predicting churn
2010 · 19 citations
Compensation Models for Interactive Advertising
2020 · 17 citations
Perspectives of Programmatic Advertising
2015 · 16 citations
Information technology diffusion in Malaysia's foodservice industry
2013 · 9 citations
Works
4 shown
Compensation Models for Interactive Advertising
WU Research
·
2020
·
2 authors
·
Open access
17
citations
Perspectives of Programmatic Advertising
Management for professionals
·
2015
·
2 authors
·
chapter
16
citations
Information technology diffusion in Malaysia's foodservice industry
Journal of Hospitality and Tourism Technology
·
2013
·
5 authors
9
citations
Attitudinal perspectives for predicting churn
Journal of Research in Interactive Marketing
·
2010
·
3 authors
·
Open access
19
citations