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Hugh M. Pattinson · Study
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Author
Hugh M. Pattinson
7 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-5549-8913
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Citations
157
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Most cited in this library
Advancing hermeneutic research for interpreting interfirm new product development
2005 · 40 citations
Four questions of entrepreneurial marketing education: Perspectives of university educators
2018 · 37 citations
Information technology and telecommunications
1995 · 35 citations
Three decades in the making: The evolution of entrepreneurial marketing
2020 · 19 citations
Marketing Education Renaissance Through Big Data Curriculum: Developing Marketing Expertise Using AI Large Language Models
2023 · 13 citations
Works
7 shown
Marketing Education Renaissance Through Big Data Curriculum: Developing Marketing Expertise Using AI Large Language Models
International Journal of Innovation and Economic Development
·
2023
·
2 authors
·
Open access
13
citations
Three decades in the making: The evolution of entrepreneurial marketing
Journal of Business Research
·
2020
·
4 authors
19
citations
Four questions of entrepreneurial marketing education: Perspectives of university educators
Journal of Business Research
·
2018
·
3 authors
37
citations
Urban renewal in Asia-Pacific: A comparative analysis of brainports for Sydney and Kuala Lumpur
Journal of Business Research
·
2006
·
2 authors
5
citations
Advancing hermeneutic research for interpreting interfirm new product development
Journal of Business and Industrial Marketing
·
2005
·
3 authors
40
citations
Chameleons in marketspace
Journal of Marketing Practice Applied Marketing Science
·
1996
·
2 authors
8
citations
Information technology and telecommunications
Management Decision
·
1995
·
2 authors
35
citations