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Patrick Poon · Study
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Author
Patrick Poon
14 works
· latest 2017
· 1 institutions
cluster: provisional
ORCID 0000-0002-4905-1306
Works
14 shown
Brand experience and customer citizenship behavior: the role of brand relationship quality
Journal of Consumer Marketing
·
2017
·
3 authors
138
citations
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
International Journal of Retail & Distribution Management
·
2017
·
3 authors
32
citations
Consumer reactions to corporate social responsibility brands: the role of face concern
Journal of Consumer Marketing
·
2016
·
3 authors
42
citations
Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China
Journal of Business Research
·
2014
·
3 authors
32
citations
Tourist views on green brands: The role of face concern
Annals of Tourism Research
·
2014
·
2 authors
15
citations
Segmenting blood donors in developing countries
Marketing Intelligence & Planning
·
2012
·
3 authors
11
citations
Managing trust in direct selling relationships
Marketing Intelligence & Planning
·
2012
·
3 authors
33
citations
Corporate Ability and Corporate Social Responsibility in a Developing Country: The Role of Product Involvement
Journal of Global Marketing
·
2012
·
3 authors
28
citations
Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia
Journal of Consumer Marketing
·
2010
·
3 authors
37
citations
Social entrepreneurship in a transitional economy
Journal of Management Development
·
2009
·
3 authors
44
citations
Susceptibility to global consumer culture: A three‐dimensional scale
Psychology and Marketing
·
2008
·
3 authors
96
citations
A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
International Marketing Review
·
2005
·
3 authors
43
citations
Attributions on dissatisfying service encounters
European Journal of Marketing
·
2004
·
3 authors
76
citations
Technology and innovation management learning in the knowledge economy
Journal of Management Development
·
2003
·
2 authors
71
citations