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Ceren Hayran · Study

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Ceren Hayran

6 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-9990-0839

h-index6

i106

Citations530

Works here6

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21

Most cited in this library

Consumers and Brands across the Globe: Research Synthesis and New Directions2017 · 161 citations
Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students2021 · 137 citations
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences2020 · 87 citations
Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic2021 · 55 citations
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment2016 · 53 citations

Works

6 shown

Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

Frontiers in Psychology·2021·2 authors·Open access

55citations

Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students

International Journal of Environmental Research and Public Health·2021·2 authors·Open access

137citations

A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences

PLoS ONE·2020·3 authors·Open access

87citations

Consumers and Brands across the Globe: Research Synthesis and New Directions

Journal of International Marketing·2017·3 authors·Open access

161citations

Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

AMS Review·2016·3 authors

53citations

How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

Journal of Consumer Research·2015·4 authors

37citations