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Zoe Olbermann · Study

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Zoe Olbermann

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-5183-6797

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i101

Citations52

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22

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Most cited in this library

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing2022 · 45 citations
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication2025 · 7 citations

Works

2 shown

Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication

Frontiers in Communication·2025·1 author·Open access

7citations

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

International Journal of Advertising·2022·4 authors

45citations