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Rosanna Garcia

17 works· latest 2025· 5 institutionscluster: provisionalORCID 0000-0002-8319-2655

Works

17 shown

How Should We Study Heterogeneity in Entrepreneurship? Moving the Field to an Inclusive Approach

Entrepreneurship Theory and Practice·2025·34 authors·editorial

14citations

Fueling innovation management research: Future directions and five forward‐looking paths

Journal of Product Innovation Management·2024·22 authors·Open access

79citations

Pursuing B Corp Certification: Exploring Firms’ Entrepreneurial Orientation and Prosocial Motivation

Academy of Management Discoveries·2020·6 authors

25citations

Challenges of creating and capturing value in open eco-innovation: Evidence from the maritime industry in Denmark

Journal of Cleaner Production·2019·3 authors·Open access

74citations

Consumer resistance to innovation—a behavioral reasoning perspective

Journal of the Academy of Marketing Science·2014·3 authors

622citations

GLOBAL NEW PRODUCT DEVELOPMENT GL OR I A BA RCZ AKAND ROSA N NA GA RCI A

Auerbach Publications eBooks·2014·1 author·chapter

0citations

A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*

Journal of Product Innovation Management·2011·3 authors·Open access

227citations

From the Special Issue Editors: Agent‐Based Modeling of Innovation Diffusion*

Journal of Product Innovation Management·2011·2 authors·Open access

77citations

The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry

International Journal of Strategic Business Alliances·2009·3 authors

61citations

Women wine consumers: information search and retailing implications

International Journal of Wine Business Research·2007·3 authors

135citations

Validating agent-based marketing models through conjoint analysis

Journal of Business Research·2007·2 authors

67citations

Overcoming Consumer Resistance to Innovation

Dialnet (Universidad de la Rioja)·2007·3 authors

137citations

An exploration of organizational factors in new product development success

Journal of Business and Industrial Marketing·2006·3 authors

74citations

Uses of Agent‐Based Modeling in Innovation/New Product Development Research*

Journal of Product Innovation Management·2005·1 author

280citations

The Role of Knowledge in Resource Allocation to Exploration versus Exploitation in Technologically Oriented Organizations*

Decision Sciences·2003·2 authors

229citations

The Effects of Environmental Turbulence on New Product Development Strategy Planning

Journal of Product Innovation Management·2003·3 authors

690citations

A critical look at technological innovation typology and innovativeness terminology: a literature review

Journal of Product Innovation Management·2002·2 authors

3,470citations