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Maria Irene Prete · Study
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Author
Maria Irene Prete
9 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0001-9360-0475
Works
9 shown
Internet of Things and Big Data as enablers for business digitalization strategies
Technovation
·
2020
·
4 authors
·
Open access
563
citations
Balancing exploration and exploitation in public management: Proposal for an organizational model
Journal of Public Affairs
·
2020
·
4 authors
·
Open access
22
citations
Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products
Psychology and Marketing
·
2017
·
5 authors
22
citations
Quantity Distortion Effect in Consumers’ Perception of Different Volumes and Weights of Money
Perceptual and Motor Skills
·
2016
·
5 authors
4
citations
Nanomarketing: A New Frontier for Neuromarketing
Psychology and Marketing
·
2016
·
3 authors
71
citations
“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking
Fashion Theory
·
2015
·
6 authors
21
citations
The dominant rationality of local stakeholder networks: The case of a southern Italian province
Local Economy The Journal of the Local Economy Policy Unit
·
2014
·
3 authors
8
citations
Targeting direct marketing campaigns by neural networks
Journal of Marketing Management
·
2011
·
4 authors
38
citations
M-politics: Credibility and effectiveness of mobile political communications
Journal of Targeting Measurement and Analysis for Marketing
·
2007
·
1 author
·
Open access
16
citations