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Chyong-Ling Lin · Study

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Chyong-Ling Lin

3 works· latest 2010· 2 institutionscluster: provisional

h-index3

i103

Citations90

Works here3

07

09

10

Most cited in this library

Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness2009 · 52 citations
Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads2007 · 24 citations
Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior2010 · 14 citations

Works

3 shown

Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior

Social Behavior and Personality An International Journal·2010·2 authors·Open access

14citations

Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness

Journal of Business Ethics·2009·2 authors

52citations

Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads

Journal of Business Ethics·2007·1 author

24citations