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Prerana Baber · Study

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Prerana Baber

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-7354-1516

h-index8

i107

Citations286

Works here8

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Most cited in this library

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model2022 · 128 citations
Application of 'masstige' theory and approaches for the marketing of smartphone brands in India2020 · 45 citations
Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis2022 · 30 citations
Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review2024 · 27 citations
Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals2023 · 23 citations

Works

8 shown

Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism

British Food Journal·2025·5 authors

10citations

Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach

International Journal of Information Management Data Insights·2024·3 authors·Open access

8citations

Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market

Electronic Commerce Research·2024·5 authors

15citations

Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Cogent Business & Management·2024·4 authors·review·Open access

27citations

Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals

International Journal of Healthcare Management·2023·3 authors

23citations

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

Journal of Hospitality and Tourism Insights·2022·2 authors

128citations

Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

Business Perspectives and Research·2022·4 authors

30citations

Application of 'masstige' theory and approaches for the marketing of smartphone brands in India

International Journal of Business and Emerging Markets·2020·4 authors

45citations