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Jae Hee Park · Study
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Jae Hee Park
1 works
· latest 2013
· 1 institutions
cluster: provisional
ORCID 0000-0001-6786-7870
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Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products
2013 · 14 citations
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Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products
Journal of International Consumer Marketing
·
2013
·
3 authors
14
citations