S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Frank E. Dardis · Study
Home
/
Author
Frank E. Dardis
11 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-4786-1564
Works
11 shown
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
Public Relations Review
·
2022
·
6 authors
45
citations
How game difficulty and ad framing influence memory of in-game advertisements
Journal of Consumer Marketing
·
2018
·
4 authors
23
citations
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Journal of Promotion Management
·
2015
·
7 authors
20
citations
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Computers in Human Behavior
·
2015
·
7 authors
185
citations
Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an “Incongruent” Sponsor
Journal of Promotion Management
·
2009
·
1 author
39
citations
Prescribing versus describing: testing image restoration strategies in a crisis situation
Corporate Communications An International Journal
·
2009
·
2 authors
82
citations
The influence of evidence type and product involvement on message‐framing effects in advertising
Journal of Consumer Behaviour
·
2008
·
2 authors
39
citations
Media Framing of Capital Punishment and Its Impact on Individuals' Cognitive Responses
Mass Communication & Society
·
2008
·
5 authors
71
citations
Mass Communication and Society
·
2008
·
34 authors
46
citations
Military Accord, Media Discord
International Communication Gazette
·
2006
·
1 author
27
citations
Marginalization Devices in U.S. Press Coverage of Iraq War Protest: A Content Analysis
Mass Communication & Society
·
2006
·
1 author
96
citations