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John J. Wheatley · Study

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John J. Wheatley

11 works· latest 1994· 1 institutionscluster: provisional

h-index10

i1011

Citations536

Works here11

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94

Most cited in this library

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality1977 · 176 citations
The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality1977 · 89 citations
The Relationship between Anxiety and Positive and Negative Advertising Appeals1970 · 61 citations
Music and Radio Advertising: Effects of Tempo and Placement1994 · 48 citations
Marketing and the Use of Fear- or Anxiety-Arousing Appeals1971 · 40 citations

Works

11 shown

Music and Radio Advertising: Effects of Tempo and Placement

ScholarWorks (Central Washington University)·1994·2 authors

48citations

The Effects of Sampling and Information on Brand Choice When Beliefs in Quality Differences Are Ambiguous

ACR North American Advances·1986·3 authors

13citations

Price Effects on Choice and Perceptions Under Varying Conditions of Experience, Information, and Beliefs in Quality Differences

ACR North American Advances·1984·2 authors

15citations

The Effect of Generic Products on Consumer Perceptions and Brand Choice

ACR North American Advances·1981·1 author

10citations

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

Journal of Marketing Research·1977·2 authors

176citations

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

Journal of Marketing Research·1977·2 authors

89citations

The Influence of Prior Product Experience, Price and Brand on Quality Perception

ACR North American Advances·1977·3 authors

30citations

The Use of Black Models in Advertising

Journal of Marketing Research·1971·1 author

23citations

Marketing and the Use of Fear- or Anxiety-Arousing Appeals

Journal of Marketing·1971·1 author

40citations

The Relationship between Anxiety and Positive and Negative Advertising Appeals

Journal of Marketing Research·1970·2 authors

61citations

Influence of Commercial's Length and Position

Journal of Marketing Research·1968·1 author

31citations