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Sunita Kumar · Study
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Author
Sunita Kumar
5 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-0628-1873
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Citations
149
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Most cited in this library
Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods
2005 · 71 citations
Neuromarketing: The New Science of Advertising
2015 · 38 citations
Influence of Product Placements in Films and Television on consumers Brand Awareness
2017 · 19 citations
Predictors of Online Buying Behaviour
2024 · 12 citations
Children Influence in the Process of Family Purchase Decision for High, Low and Child - Centric Products
2013 · 9 citations
Works
5 shown
Predictors of Online Buying Behaviour
Advances in marketing, customer relationship management, and e-services book series
·
2024
·
4 authors
·
chapter
12
citations
Influence of Product Placements in Films and Television on consumers Brand Awareness
Archives of Business Research
·
2017
·
1 author
·
Open access
19
citations
Neuromarketing: The New Science of Advertising
Universal Journal of Management
·
2015
·
1 author
·
Open access
38
citations
Children Influence in the Process of Family Purchase Decision for High, Low and Child - Centric Products
Researchers World – Journal of Arts Science & Commerce
·
2013
·
1 author
9
citations
Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods
Journal of Customer Behaviour
·
2005
·
2 authors
71
citations