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Yann Verhellen · Study

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Yann Verhellen

5 works· latest 2017· 1 institutionscluster: provisional

h-index5

i105

Citations594

Works here5

14

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17

Most cited in this library

Better together? Harnessing the power of brand placement through program sponsorship messages2017 · 343 citations
A longitudinal content analysis of gender role portrayal in Belgian television advertising2014 · 111 citations
Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge2014 · 79 citations
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies2015 · 42 citations
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor2015 · 19 citations

Works

5 shown

Better together? Harnessing the power of brand placement through program sponsorship messages

Journal of Business Research·2017·3 authors

343citations

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

International Journal of Advertising·2015·4 authors

19citations

Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies

Marketing Letters·2015·3 authors

42citations

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

Journal of Consumer Policy·2014·4 authors

79citations

A longitudinal content analysis of gender role portrayal in Belgian television advertising

Journal of Marketing Communications·2014·3 authors

111citations