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Francisca Sinn · Study

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Francisca Sinn

6 works· latest 2014· 2 institutionscluster: provisional

h-index6

i106

Citations260

Works here6

07

10

13

14

Most cited in this library

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?2010 · 83 citations
Compromising the compromise effect: Brands matter2007 · 60 citations
Vulnerability of global brands to negative feedback effects2007 · 48 citations
Synthesis of attraction effect research2014 · 35 citations
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success2013 · 17 citations

Works

6 shown

Synthesis of attraction effect research

European Journal of Marketing·2014·4 authors

35citations

Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success

Journal of Marketing Management·2013·5 authors

17citations

Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?

Journal of Business Research·2013·3 authors

17citations

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

Journal of Consumer Research·2010·3 authors·Open access

83citations

Vulnerability of global brands to negative feedback effects

Journal of Business Research·2007·2 authors

48citations

Compromising the compromise effect: Brands matter

Marketing Letters·2007·4 authors

60citations