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Raja Nerina Raja Yusuf · Study

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Raja Nerina Raja Yusuf

1 works· latest 2019· 1 institutionscluster: provisional

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EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA2019 · 9 citations

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EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA

Journal of Tourism Hospitality and Environment Management·2019·4 authors·Open access

9citations