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Hyuk Jun Cheong · Study

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Hyuk Jun Cheong

5 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0003-1858-7455

h-index5

i104

Citations449

Works here5

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24

Most cited in this library

Consumers’ Reliance on Product Information and Recommendations Found in UGC2008 · 399 citations
Updating the Foote, Cone & Belding Grid2020 · 17 citations
U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce2019 · 16 citations
Spiral of Silence in an Algorithm-Driven Social Media Content Environment: Conceptual Framework and Research Propositions2022 · 10 citations
Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation2024 · 7 citations

Works

5 shown

Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation

KOME·2024·2 authors·Open access

7citations

Spiral of Silence in an Algorithm-Driven Social Media Content Environment: Conceptual Framework and Research Propositions

KOME·2022·3 authors·Open access

10citations

Updating the Foote, Cone & Belding Grid

Journal of Advertising Research·2020·2 authors

17citations

U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

Cogent Business & Management·2019·2 authors·Open access

16citations

Consumers’ Reliance on Product Information and Recommendations Found in UGC

Journal of Interactive Advertising·2008·2 authors

399citations