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Jyh‐Jian Sheu · Study

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Jyh‐Jian Sheu

2 works· latest 2016· 2 institutionscluster: provisional

h-index2

i102

Citations85

Works here2

08

16

Most cited in this library

Segmenting online game customers – The perspective of experiential marketing2008 · 66 citations
The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers2016 · 19 citations

Works

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The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Telematics and Informatics·2016·3 authors

19citations

Segmenting online game customers – The perspective of experiential marketing

Expert Systems with Applications·2008·2 authors

66citations