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Philip J. Kitchen · Study
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Author
Philip J. Kitchen
6 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0002-1681-7838
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Citations
548
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18
23
Most cited in this library
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
2018 · 246 citations
Uncovering the relationships between aspirations and luxury brand preference
2010 · 123 citations
Corporate Reputation: An Eight-Country Analysis
2003 · 111 citations
Sustainability and differentiation: Understanding materiality from the context of Indian firms
2015 · 42 citations
Marketing public relations: conceptual legitimacy or window dressing?
1997 · 20 citations
Works
6 shown
Ego-depletion is in the way: the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit
Journal of Communication Management
·
2023
·
3 authors
·
Open access
6
citations
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Journal of Business Research
·
2018
·
5 authors
·
Open access
246
citations
Sustainability and differentiation: Understanding materiality from the context of Indian firms
Journal of Business Research
·
2015
·
3 authors
·
Open access
42
citations
Uncovering the relationships between aspirations and luxury brand preference
Journal of Product & Brand Management
·
2010
·
3 authors
·
Open access
123
citations
Corporate Reputation: An Eight-Country Analysis
Corporate Reputation Review
·
2003
·
2 authors
111
citations
Marketing public relations: conceptual legitimacy or window dressing?
Marketing Intelligence & Planning
·
1997
·
2 authors
20
citations