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DAVID B. LEARNER · Study

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DAVID B. LEARNER

6 works· latest 1995· 1 institutionscluster: provisional

h-index6

i106

Citations199

Works here6

66

68

78

85

94

95

Most cited in this library

Management Science and Marketing Management1985 · 64 citations
Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products1966 · 38 citations
Demon, Mark II: An Extremal Equation Approach to New Product Marketing1968 · 28 citations
Information theory as a unifying statistical approach for use in marketing research1995 · 26 citations
Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour1978 · 23 citations

Works

6 shown

Information theory as a unifying statistical approach for use in marketing research

European Journal of Operational Research·1995·5 authors

26citations

A Multiperiod Analysis of Market Segments and Brand Efficiency in the Competitive Carbonated Beverage Industry

Springer eBooks·1994·6 authors·chapter

20citations

Management Science and Marketing Management

Journal of Marketing·1985·4 authors

64citations

Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour

Journal of the Operational Research Society·1978·3 authors

23citations

Demon, Mark II: An Extremal Equation Approach to New Product Marketing

Management Science·1968·4 authors

28citations

Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products

Management Science·1966·4 authors

38citations