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Giovanna Pegan · Study
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Author
Giovanna Pegan
10 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0003-1712-4483
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Citations
86
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Most cited in this library
Antecedents of green purchase choices: Towards a value-oriented model
2023 · 30 citations
International Marketing Strategy
2019 · 12 citations
Pathways to Sustainable Consumption Apps Adoption: Extending UTAUT2 With Personal Values and Behaviors
2025 · 11 citations
Effects of country of origin and importers’ innovativeness in new product trials
2022 · 11 citations
The Coffee Shop and Customer Experience
2014 · 11 citations
Works
10 shown
Pathways to Sustainable Consumption Apps Adoption: Extending UTAUT2 With Personal Values and Behaviors
Business Strategy and the Environment
·
2025
·
3 authors
·
Open access
11
citations
Antecedents of green purchase choices: Towards a value-oriented model
Journal of Cleaner Production
·
2023
·
3 authors
·
Open access
30
citations
Effects of country of origin and importers’ innovativeness in new product trials
Journal of Business and Industrial Marketing
·
2022
·
3 authors
·
Open access
11
citations
International Marketing Strategy
International series in advanced management studies
·
2019
·
3 authors
·
book
12
citations
Insights from a Google Keywords Analysis about Italian Wine in the US Market
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2019
·
3 authors
·
Open access
4
citations
Value creation in foreign markets: wine importers and their Country of Origin Proclivities
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2017
·
3 authors
·
other
·
Open access
0
citations
L’IDENTITÀ TERRITORIALE COME RISORSA PER CREARE VALORE NEI MERCATI ESTERI. UNA RICERCA QUALITATIVA SUL RUOLO DELLA DISTRIBUZIONE NEL COMPARTO DEL PROSECCO IN USA
Editoriale Scientifica eBooks
·
2016
·
2 authors
·
chapter
1
citations
Innovazioni di canale nell’arredamento Made in Italy
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2015
·
2 authors
·
chapter
·
Open access
1
citations
The Coffee Shop and Customer Experience
Advances in marketing, customer relationship management, and e-services book series
·
2014
·
2 authors
·
chapter
11
citations
Can implicit and explicit attitudes predict green product choice under time pressure? An experimental research
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2012
·
2 authors
·
other
5
citations