S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Mira Mayrhofer · Study
Home
/
Author
Mira Mayrhofer
6 works
· latest 2020
· 1 institutions
cluster: provisional
Follow
Claim this profile
h-index
6
i10
6
Citations
367
Works here
6
16
17
19
20
Most cited in this library
User generated content presenting brands on social media increases young adults’ purchase intention
2019 · 214 citations
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
2016 · 60 citations
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice
2017 · 38 citations
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
2020 · 23 citations
Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics
2017 · 18 citations
Works
6 shown
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
International Journal of Advertising
·
2020
·
4 authors
23
citations
User generated content presenting brands on social media increases young adults’ purchase intention
International Journal of Advertising
·
2019
·
4 authors
·
Open access
214
citations
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice
Appetite
·
2017
·
7 authors
38
citations
Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics
Media Psychology
·
2017
·
2 authors
·
Open access
18
citations
Drinking at Work: The Portrayal of Alcohol in Workplace-Related TV Dramas
Mass Communication & Society
·
2017
·
2 authors
·
Open access
14
citations
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
International Journal of Advertising
·
2016
·
4 authors
60
citations